Leaders Welcome Here

TMC is a community for technology marketing professionals and their colleagues in engineering, sales and management. Use the TMC forum for discussion of how-to techniques - how to establish technology market leadership and how to lead a cross-functional market strategy development process in your organization.

TMC Visitors can explore proven frameworks and common Vocabulary to address high tech market challenges. TMC Members are some of the 3000+ past participants in the Caltech IRC Strategic Marketing of Technology Products (MTP) course and provide all TMC content.

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TMC is developed and operated as a collaboration between Chris Halliwell and the Caltech Industrial Relations Center.