The Technology Marketing Center (TMC) is a community for technology marketing professionals and their colleagues in engineering, sales and management. Use the TMC forum for discussion of Strategic Technology Marketing Process - how to lead cross-functional product/market strategy development and implementation in your organization.

TMC Visitors can explore proven frameworks and common Vocabulary to address high tech market challenges. TMC Members are some of the 3500+ past participants in the Strategic Marketing of Technology Products offered previously in the Caltech Industrial Relations Center for 17 yrs.

Leaders' Blog

“What does The Goal imply for technology marketing professionals?”
Jill VanDewoestine, January 19, 2015 / 9:08am

“Mobile Apps for Industrial Markets”
Chris Halliwell, January 6, 2015 / 11:25am

“Guerilla strategy with heart”
Christopher Parks, December 3, 2014 / 8:27am

“The Messaging Brief or Key Messaging Document”
Judi Uttal, November 11, 2014 / 7:06pm

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