The Technology Marketing Center (TMC) is a community for technology marketing professionals and their colleagues in engineering, sales and management. Use the TMC forum for discussion of Strategic Technology Marketing Process - how to lead cross-functional product/market strategy development and implementation in your organization.

TMC Visitors can explore proven frameworks and common Vocabulary to address high tech market challenges. TMC Members are some of the 3500+ past participants in the Strategic Marketing of Technology Products offered previously in the Caltech Industrial Relations Center for 17 yrs.

Leaders' Blog

“The internet of (industrial) things”
Chris Halliwell, July 16, 2014 / 11:42am

“The Marketing Machine ? When Lead Generation Matters Most”
Chris Halliwell, June 30, 2014 / 10:29am

“Existential Blues - What do you want to be when you grow up?”
Geoff Anderson, June 10, 2014 / 7:01am

“Tilt: Shifting Your Strategy from Products to Customers”
Jill VanDewoestine, May 23, 2014 / 7:32am

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