The Technology Marketing Center (TMC) is a community for technology marketing professionals and their colleagues in engineering, sales and management. Use the TMC forum for discussion of Strategic Technology Marketing Process - how to lead cross-functional product/market strategy development and implementation in your organization.

TMC Visitors can explore proven frameworks and common Vocabulary to address high tech market challenges. TMC Members are some of the 3500+ past participants in the Strategic Marketing of Technology Products offered previously in the Caltech Industrial Relations Center for 17 yrs.

Leaders' Blog

“When will biometrics replace passwords?”
Chris Halliwell, August 27, 2017 / 11:42am

“Thumbnail Update on Blockchain”
Chris Halliwell, June 24, 2017 / 3:54pm

“To Google, With Love”
Chris Halliwell, June 7, 2017 / 9:59am

“The Conductor: Seeing is believing, but sometimes the most real things in the world are the things we can't see. - Polar Express”
Judi Uttal, May 16, 2017 / 7:25pm

Read 
Popular Case Studies

How to Position a Technology Product
How to Define a Market Segmentation Map
How to Balance Standards & Innovation

Review 
TMC Must Reads