The Technology Marketing Center (TMC) is a community for technology marketing professionals and their colleagues in engineering, sales and management. Use the TMC forum for discussion of Strategic Technology Marketing Process - how to lead cross-functional product/market strategy development and implementation in your organization.

TMC Visitors can explore proven frameworks and common Vocabulary to address high tech market challenges. TMC Members are some of the 3500+ past participants in the Strategic Marketing of Technology Products offered previously in the Caltech Industrial Relations Center for 17 yrs.

Leaders' Blog

“Thumbnail Update on Blockchain”
Chris Halliwell, June 24, 2017 / 3:54pm

“To Google, With Love”
Chris Halliwell, June 7, 2017 / 9:59am

“The Conductor: Seeing is believing, but sometimes the most real things in the world are the things we can't see. - Polar Express”
Judi Uttal, May 16, 2017 / 7:25pm

“Tap into Your 6th Sense with Social Listening”
Amanda Vande Brake, April 17, 2017 / 2:06pm

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