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TMC Audio Archive

Cathy Lewis
Title: Pricing to Capture the Value of Technology
With: Tim J. Smith, Adjunct Professor of Economics & Marketing, DePaul University
Subject: Dr. Smith discusses his best-selling new book, Pricing Strategy:  Setting Price Levels, Managing Price Discounts & Establishing Price Structures. 

Chris Halliwell, TMC Director, interviews this pricing guru and TMC Instructor about economic analysis to determine the value of an innovation based on quantifiable competitive differentiation. Smith also comments on common errors in price discounting, how to improve these practices, and how to use the psychology of pricing to capture value.