Definition:

The Market Leaders articulate vocabulary, vision, and standards of performance among suppliers for a technology category. Market Leaders take responsibility for defining the category and growing the market, to the benefit of all suppliers and related ecosystem partners in the category. Dominant market share is the hallmark of a Market Leader, although not all market share leaders are willing or able to take on the role of Market Leader. Mainstream customers will not adopt new technology until a Market Leader emerges because leadership solidifies the technology roadmap and thereby lowers the risk of both third party participation and customer purchase.