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TMCVocabulary

VISITOR CENTER

TMC is a place where your team can learn about Strategic Marketing of Technology Products concepts that they can use to agree on market, product, and competitive priorities. Visitors have access to content created by Members. All TMC Members have participated in the strategic marketing course and are actively applying course concepts to improve team processes for strategy development.

Read Case Studies describing how-to experiences in Technology Adoption, Solution Development and Competitive Strategy. Discuss cases in the Leaders' Blog. Register for Executive Interviews to attend live, online interviews of technology executives about how to create market-driven business teams, or download past executive interview recordings from the TMC Audio Archive. Review strategic technology marketing Vocabulary provided by the TMC Director, Chris Halliwell. And check out TMC Must Reads, an ad hoc list of Member's favorite technology marketing books.