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Executive Interview
How Corporate Culture Shapes Competitive Strategy

Dr. Christopher Dawson,
Author, Leading Culture Change:
What Every CEO Needs to Know
Tuesday, July 31, 2012
10AM Pacific/ 1PM Eastern

See Chris Halliwell's presentation to the Pure-Insight global innovators community.

How to Position a Technology Product
How to Define a Market Segmentation Map
How to Balance Standards & Innovation

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