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Executive 
Interview
Getting Engineering and Marketing on the Same Page Using the Voice of the Customer
With Barry Andrews
Jul 29, 2008 10:00 AM PDT / 1:00 PM EDT
Leaders' Blog 
“Build it and they will come, but they may not buy”
Chris Bohrson, July 5, 2008 / 2:36pm
“VOC = what the customer means, not necessarily what they say”
Chris Bohrson, June 29, 2008 / 7:47am
Case Studies
Technology Adoption Cases (more) How to Define a Market Segmentation Map How to Segment the Japan Market Solution Development Cases (more) How to Avoid Commoditization Through ... How to Sell a Whole ProductCompetitive Strategy Cases (more) How to Attack with Competitive Positioning How to Differentiate Start-up Technology ...