TMC Case Studies
Contributed by Members, Case Studies balance the business detail necessary to understand how MTP concepts were actually employed in real-world situations with generalization to protect company confidentiality and broaden the applicability of the information. Case study categories reflect core Vocabulary as well as frameworks and concepts covered in MTP including Technology Adoption, Solution Development and Competitive Strategy.
Members may contact case study authors through TMC Connect. If you are interested in submitting a Case Study, refer to the TMC Case Study Guidelines document, and contact the TMC Director.
Members may contact case study authors through TMC Connect. If you are interested in submitting a Case Study, refer to the TMC Case Study Guidelines document, and contact the TMC Director.
How to Attack With Competitive Positioning How to Avoid Commoditization Through Differentiation How to Capitalize on Change in Customer Value Drivers How to Define a Market Segmentation Map How to Define a Whole Product How to Differentiate Start-up Technology in Europe How to Execute a Market Flanking Maneuver How to Launch an Opinion Leader Solution How to Map an Adoption Curve How to Organize a VOC Road Trip How to Segment the Japan Market
How to Take Share with Technical Support
