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Interview

Getting Through the First 20 Years of New Technology Adoption



Cathy Lewis, VP Global Marketing,
3D Systems Corporation
April 20, 2010 10AM Pacific/ 1PM Eastern

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“Innovation - Managing the Uncertainties”
Nick Nichols, March 2, 2010 / 6:57am


“"Trouble in Nagoya", or Toyota Learns a Whole Product Lesson”
Geoff Anderson, February 15, 2010 / 5:54am


Case Studies

Technology Adoption Cases (more)
How to Define a Market Segmentation Map
How to Segment the Japan Market

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How to Sell a Whole Product in Government 
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How to Tradeoff Standards & Innovation

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How Not to Execute Guerilla Warfare
How to Attack with Competitive Positioning
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