Solution Development Cases

How to Avoid Commoditization Through Differentiation
How to Balance Standards & Innovation
How to Capitalize on Changes in Customer Value Drivers
How to Define a Whole Product
How to Organize a VOC Road Trip
How to Sell a Whole Product
How to Sell Whole Product in Government Markets

Executive

Interview

Does Gated Product Development Kill Innovation?

Jay Paap, MIT Executive Education Faculty
Tuesday, Jan. 31, 2012
10AM Pacific/ 1PM Eastern
Register Now

Leaders' Blog

“Is the social media craze being overdone in B2b technology marketing?”
Geoff Anderson, January 23, 2012 / 3:34pm

“Planning for an innovative 2012”
Dr. Eugenia Jones, January 4, 2012 / 7:16am

Case Studies

Technology Adoption Cases (more)
How to Chart a Market Penetration Strategy 
How to Define a Market Segmentation Map

Solution Development Cases (more)
How to Sell a Whole Product in Government 
Markets
How to Tradeoff Standards & Innovation

Competitive Strategy Cases (more)
How Not to Execute Guerrilla Warfare
How to Attack with Competitive Positioning

Review

TMC Must Reads

Register to Get Strategic Technology Marketing Tips	Tell A Colleague	Visitor Center	TMC Privacy Policy
Register for an Executive Interview Now	Member Center	Support Center	Strategic Marketing Courses
© Copyright 2010 Technology Marketing Center