TMC Case Studies

Contributed by Members, Case Studies balance the business detail necessary to understand how strategic marketing course concepts were actually employed in real-world situations with generalization to protect company confidentiality and broaden the applicability of the information. Case study categories reflect core Vocabulary as well as frameworks and concepts covered including Technology Adoption, Solution Development and Competitive Strategy.

Members may contact case study authors through TMC Connect. If you are interested in submitting a Case Study, refer to the TMC Case Study Guidelines document, and contact the TMC Director.