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How to Map an Adoption Curve


By Jack Reader

Interviews of retail and CPG suppliers, and of RFID ecosystem players, had confirmed academic study -- that RFID would not be adopted at a significantly faster rate than other Auto-ID technologies, no faster than barcodes, which took 10 years to reach an inflection point of rapid adoption.

Customer interviews, supported by quantitative market research, did reveal that a few early adopting CPG category suppliers, and the retail market overall, contained enough RFID-generated application opportunity to fuel rapid adoption.  The resulting prescription for the Company was to focus RFID planning and integration services support on this “L-shaped” early adopter market in the short term, and to increase incremental investment in more robust wireless technology over the mid-to-long term.
Enterprise Data Networking: L-Shaped Early Market Adoption Map
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