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TMCVocabulary

How to Define a Market Segmentation Map

pg.3

By Geoff Anderson

While working on this strategy, and in the midst of a Voice of the Customer exercise, we realized that while we shared USE segments between the two product groups, the USERS of the tools were quite different.  One line of products are primarily used in industrial settings to monitor processes or to improve manufacturability, while the other line of products were often used in basic research, in universities or government funded laboratories.  We thus defined USER communities where the channels and ancillary solutions we created around our basic product platforms would need to be very different.

 

Tactics
The continent segments and country sub-segments are laid out below in a table: 

 

Data Storage

Semi/MEMS

Materials

Bio Instrumentation

Other

Wafer

Bare Wafer

Metals

Cellular Biology

Must Specify

Slider

Semiconductor Materials

Polymers

Cell Dynamics

 

HGA/
Suspension

Production FEOL

Electronic Materials

Molecular Biology

 

Media

Packaging BEOL

Paper and non-woven

Implants, devices, etc.

 

 

 

Glasses