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TMCVocabulary

How to Balance Standards & Innovation

pg.5

By Michail Tsatsanis

Results
The Company was successful in obtaining the standardization concessions required for their products to be standards compliant. The combination of modest objectives, hard work, patience and detailed strategy paid off.

 

Lessons Learned
The first lesson for startups is "don't bet the farm on standards". The Company was innovative with the implementation of the technology, so that it minimized its exposure to the standards process. The second lesson is that standards battles are long, uncertain and require a well executed plan. Do not underestimate the resources required and the time it will take to move the standard your way. The Company set out modest goals and worked methodically over a period of two years to achieve success. The third lesson is that winning support from leading customers is paramount to successfully influence the standards process.