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Interview

Running a Strategic Marketing Bootcamp for Engineers
With Dennis Fritsche, Manager of Business Process Improvements, DLP Products, Texas Instruments
May 27, 2008 10:00 AM PDT / 1:00 PM EDT

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“Marketing is easy, technology is hard”
Chris Halliwell, May 12, 2008 / 6:40am


“VoC Practices Poll Results ”
Chris Halliwell, May 6, 2008 / 8:07am


Case Studies

Technology Adoption Cases (more)
How to Define a Market Segmentation Map
How to Segment the Japan Market

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How to Avoid Commoditization Through ...
How to Sell a Whole Productnew

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How to Attack with Competitive Positioning
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