Review this ad hoc list of Member’s favorite technology marketing books.
Getting Through the First 20 Years of New Technology Adoption
Cathy Lewis, VP Global Marketing, 3D Systems Corporation April 20, 2010 10AM Pacific/ 1PM Eastern
“Innovation - Managing the Uncertainties”Nick Nichols, March 2, 2010 / 6:57am
“"Trouble in Nagoya", or Toyota Learns a Whole Product Lesson”Geoff Anderson, February 15, 2010 / 5:54am
Technology Adoption Cases (more) How to Define a Market Segmentation Map How to Segment the Japan Market Solution Development Cases (more) How to Sell a Whole Product in Government Markets How to Tradeoff Standards & Innovation Competitive Strategy Cases (more) How Not to Execute Guerilla Warfare How to Attack with Competitive Positioning