TMC Must Reads
Review this ad hoc list of Member’s favorite technology marketing books.
Executive 
Interview
Getting Engineering and Marketing on the Same Page Using the Voice of the Customer
With Barry Andrews
Jul 29, 2008 10:00 AM PDT / 1:00 PM EDT
Leaders' Blog 
“Build it and they will come, but they may not buy”
Chris Bohrson, July 5, 2008 / 2:36pm
“VOC = what the customer means, not necessarily what they say”
Chris Bohrson, June 29, 2008 / 7:47am
Case Studies
Technology Adoption Cases (more) How to Segment the Japan Market How to Define a Market Segmentation Map Solution Development Cases (more) How to Avoid Commoditization Through ... How to Sell a Whole ProductCompetitive Strategy Cases (more) How to Attack with Competitive Positioning How to Differentiate Start-up Technology ...