TMC Must Reads

Review this ad hoc list of Member’s favorite technology marketing books.

	Geoffrey A. Moore: Crossing the Chasm
	Clayton M. Christensen: The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
	Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
	Ram Charan: What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
	W. Chan Kim: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Register 
Executive Interview

Professor Ed McQuarrie,
Author, The Market Research Toolbox
Tuesday, April 24, 2012
10AM Pacific/ 1PM Eastern