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TMC Must Reads

Review this ad hoc list of Member’s favorite technology marketing books.

	Michael E. McGrath: Product Strategy for High Technology Companies
	Geoffrey A. Moore: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
	Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
	Marc H. Meyer: The Power of Product Platforms
	Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More

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Executive 
Interview

Getting Through the First 20 Years of New Technology Adoption

Cathy Lewis, VP Global Marketing,
3D Systems Corporation
April 20, 2010 10AM Pacific/ 1PM Eastern

Register Now