TMC Case Study Guidelines
Tactics: You should describe the key marketing, communications, sales, channel, third party, product or solution development programs that your team implemented as a result of the Strategy analysis and decisions. Your discussion of programs can refer to program objectives and success metrics, implementation details that you feel were critical to the program’s success, program management challenges and how you addressed them, and so on.
Results: The proof of strategic marketing concept validity is in business team success, and of course ultimately that success is growth, market share gains and price protection. Please share as many details as you can about the achievement of specific business success measures as a result of your team’s strategy. This is another opportunity in the case to use graphics including pie charts and bar graphs to illustrate business progress. It is also good to cite supporting measures such as customer acquisition or design win success, customer retention, customer satisfaction, brand awareness measures, reduction in product ideation cycle time, and other similar metrics.
Lessons Learned: In addition to serving as a summary statement for your case, this section asks you to answer the following specific questions: if you were to go back now to guide the team and execute the strategy, would you do anything differently, would your team do anything differently, would you call on management to do anything differently, will you do anything differently next time and why?
