Title: What VCs Expect From a Marketing Executive

With: Charles Beeler and Patty Burke, El Dorado Ventures

Subject: Chris Halliwell, TMC Director, interviews Silicon Valley venture capitalists on the behaviors and skills needed for a successful technology marketing leader in a start-up environment. The interview discusses start-up marketing executive success in terms of both strategy and tactical implementation, to lead cross-functional team activities such as: listening to the voice of the customer, definition of differentiation and competitive advantage, segmentation and target marketing, commercialization program planning and product launch. Learn how venture capitalists evaluate candidates for the top marketing job in a new venture, and what the job requires.