Title: What a Technology Strategist Needs to Know About Marketing

With: Stuart Berman, Sr. VP and Chief Technology Officer, Emulex

Subject: Senior technology management driving technology roadmaps or product strategy often lack temperament and skills to read market dynamics or generate deep insight into customer needs. Chris Halliwell, TMC Director, interviews a high tech CTO about the customer listening skills his team needs to create and implement a vision for competitive advantage based on the value of technology. The interview addresses technology marketing, engineering, and technology research collaboration; and it provides helpful tips on 5 types of customer needs integration into your technology strategy: product idea generation, problem identification, concept testing, co-development, and coordinated product road maps.