TMC Audio Archives
Title: The Marketing Path to CEO
With: Art Swift, CEO Unidym
Subject: How an executive managed his career from engineer, to marketer, to CEO, and what he learned along the way.
Executive 
Interview
Using Voice of the Customer to
Drive Business Growth
With Barry Andrews
Jul 29, 2008 10:00 AM PDT / 1:00 PM EDT
Leaders' Blog 
“Build it and they will come, but they may not buy”
Chris Bohrson, July 5, 2008 / 2:36pm
“VOC = what the customer means, not necessarily what they say”
Chris Bohrson, June 29, 2008 / 7:47am
Case Studies
Technology Adoption Cases (more) How to Define a Market Segmentation Map How to Segment the Japan Market Solution Development Cases (more) How to Avoid Commoditization Through ... How to Sell a Whole ProductCompetitive Strategy Cases (more) How to Attack with Competitive Positioning How to Differentiate Start-up Technology ...