Title: The Marketing Path to CEO

With: Art Swift, CEO Unidym

Subject: Chris Halliwell, TMC Director, interviews a high tech CEO about how he managed his career from engineer, to technology marketing, to CEO, and what he has learned along the way. Listen to the story of an electrical engineer who made the transition to customer-facing jobs in the technology industry, learning and repeatedly implementing a process of market segmentation, value proposition definition, and complete solution execution. This is a story of learning to deliver marketing leadership to the organization, and of building on that leadership to achieve a long term career at the executive level in the technology industry.