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TMCVocabulary

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TMC Audio Archive

Bill Collins
Title: Technology Marketing & Sales Effectiveness
With: Bill Collins, Past President, Tech Coast Angels, and Managing Director, Starboard Ventures
Subject: The technology marketing-to-sales interface ranges from contentious to innovative. Chris Halliwell, TMC Director, interviews a sales and marketing executive about what marketing can do to increase sales productivity and drive growth. The discussion addresses friction between sales and marketing by providing approaches to aligning market segmentation and sales channel design; getting marketing connected to the customer; and how marketing can arm the sales team with a compelling value proposition and a path to repeatable sales success.