Title: Marketing, Business, and the New Engineering Education

With: Dr. Ken Pickar, Visiting Professor of Mechanical Engineering, Caltech

Subject: In technology businesses, strategy development is led by top management, technical management, or marketing management but, in any case, these leaders are typically technically trained professionals. Listen as Chris Halliwell, TMC Director, interviews this Caltech professor whose work experience includes executive research management positions at General Electric and Allied Signal (now Honeywell). You’ll learn about experiential education programs in entrepreneurship, for both industrialized and developing country markets; and you’ll hear how these educational principles can be applied to develop technology marketing and business perspective in your company’s technical professionals using methods such as action learning.