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TMC Audio Archive

Deborah Mills
Title: Marketing and The Technology Innovation Process
With: Deborah Mills, Director of Early Stage Marketing, Science & Technology, Corning
Subject: This interview outlines the role of strategic technology marketing in the long-time-horizon innovation process to feed the research portfolio. Chris Halliwell, TMC Director, interviews a marketing executive in the Corning research organization about their "outside in" approach to identify and exploit "new/new" radical opportunities for growth. Corning research has sustained investment for 100 years, successfully creating new markets and major business opportunities time and again through market-driven advances in science and technology. Learn about technology marketing tools and deliverables, such as the Magellan process for ideation, that have earned Corning recognition from the Corporate Executive Board, the Best Practices Board, PDMA, and Stanford University.