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TMC Audio Archive

Patty Burke
Title:  : Lean Start-up Principles for Technology Marketing in Large Organizations
With: Burke, Partner and co-Founder, Accelevate
Subject: Chris Halliwell, TMC Director, conducts this interview with veteran new venture management consultant, Patty Burke. Large organizations need to balance corporate leverage with a dose of "start-up DNA" to successfully commercialize innovation. Interview discussion covers effective technology marketing application of concepts from Silicon Valley venturing, such as the Minimum Viable Product (MVP) definition tool from the Lean Start-up movement.