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TMC Audio Archive

Jakki Mohr
Title: Technology Marketing Innovations
With: Prof. Jakki Mohr, co-author, Strategic Marketing of Technology Products & Innovations
Subject: 

Advancement of digital and bio-technologies are both the source and the solution to the increasingly complex challenges of strategic technology marketing. Chris Halliwell, TMC Director, interviews a Regent's Professor in the MBA program at University of Montana who specializes in innovating the science of technology marketing. Topics include platform marketing and vertical integration decision making, as well as technology marketing challenges in global emerging markets.