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TMC Audio Archive

Chris Halliwell
Title: Industrial Product Strategy Challenges
With: Chris Halliwell, Director, TMC ( interview)
Subject: TMC Director Chris Halliwell is interviewed by the on how to identify unmet customer needs and protect competitive advantage in industrial markets. Business-to-business marketing tips on large account partnering and market segmentation can be put to use to help your team get ahead of the competition, define effective product strategy, and avoid price competition.