TMC Audio Archives
TMC audio files are recordings of past Executive Interviews. The Executive Interview series provides senior management perspective on creating competitive advantage through leadership: both the internal leadership of cross-functional teams developing strategy, and the external leadership of technology markets. Executive Interviews, conducted by TMC Director, Chris Halliwell, are 30 minutes in length, presented at 10am Pacific/1pm Eastern on the last Tuesday of every other month.
- Creating Market Leadership In China
- Creating The Market Driven Organization
- Finding Your Headpin Customer for a New Technology
- Industrial Product Strategy Challenges
- Product Strategy Challenges in Medical Technology
- Technology Marketing and Sales Effectiveness
- The Marketing Path to CEO
- What VCs Expect From A Marketing Executive
