Title: Driving Ease of Use into Technology Products

With: : David Rossi, VP & GM, Atomic Force Microscope Business Unit, Bruker Corporation

Subject: 

Product complexity and usability issues can damage product competitiveness and constrain new technology market growth.  Chris Halliwell, TMC Director, interviews an instrumentation business executive on a step-by-step method his team used to evaluate the usability of competitive alternatives, and then break down ease of use issues into specific skills for specific types of users.  Customer observation and conversation led to cycle time metrics that provided clear objectives for new product development.