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TMC Audio Archive

Mary Abbazia, Instructor, Caltech IRC Strategic Pricing Course
Title:  Does Gated Product Development Kill Innovation?
With:  Dr. Jay Paap, MIT Executive Educator
Subject:A discussion of best practices in the management of long development cycle, disruptive innovation.  Chris Halliwell, TMC Director, interviews this expert in innovation management on topics such as development process design and metrics, the questions that must be included in stage gate reviews, and the role of technology marketing in sustained value analysis to bring discontinuous technology to market.  Dr. Paap speaks from over 30 years of technology management experience as a consultant, writer, and teacher.