Title: Designing a World Class Commercialization Process

With: Rod Williams, Senior VP, Global Marketing, St. Jude Medical Cardiac Rhythm Management Division

Subject: For decades, technology-enabled businesses have been investing in product development process improvements. While maturation of this process has reduced cycle times and sped products to market, new product adoption, uptake, and revenue gains still lag. Listen as Chris Halliwell interviews this medical device industry veteran to learn how he is leading commercialization process improvement to drive market acceptance and market leadership. Technology marketing methods, deliverables, and stage gate decisions have been installed from proof-of-concept to launch to ongoing product life cycle management.