Title: Avoiding Technology Price Erosion

With: Mary Abbazia, Instructor, Caltech IRC Strategic Pricing Course

Subject: Chris Halliwell, TMC Director, interviews a former A.C. Neilson VP to discuss the alternatives to price competition that preserve your revenue and profits. Listen to tips on avoiding commodity pricing, either in a down economy, or in any mature technology category. You can immediately apply principles of market segmentation, value pricing, and price-related market research tools such as conjoint analysis, price sensitivity analysis, and the Van Westindorp method for identifying customer perceptions about price.